Wholly Italian-owned. Engineering toe puffs, heel counters and special midsoles for sports, safety and classic footwear since 2004.
Magica Shoe Materials (Hangzhou) Co., Ltd. is a wholly Italian-owned enterprise specializing in toe puffs and heel counters for the lasting of sports shoes, safety footwear and leather shoes, special-purpose midsoles, and reinforcement materials for bags and leather goods.
Founded in 2004 and led by a team with more than 30 years in the trade, the company has grown steadily and reliably. Our factory in Hangzhou is regularly upgraded with the latest high-efficiency machinery and comprehensive environmental-protection facilities, delivering an annual capacity of 7 million square meters.
Offices across China and sales centers throughout Europe and Asia keep us close to every customer. Our in-house R&D and testing center — equipped with advanced laboratory instruments — ensures every product meets the environmental standards of the countries and regions it ships to, within the GRS certification system.
The confidence and support behind every comfortable shoe.
Select a footwear category to view its matching puffs, counters and midsoles — with full specifications.