Magica · Hangzhou · Since 2004

The backbone
inside every great shoe.

Wholly Italian-owned. Engineering toe puffs, heel counters and special midsoles for sports, safety and classic footwear since 2004.

2004Founded
7,000,000 m²Annual Capacity
30+ yrsTeam Expertise
GRSCertified
LAST LENGTH TOE ZONE TOE PUFF HEEL COUNTER MIDSOLE LAYER
About Us

An Italian material house,
making shoes stand right since 2004.

Magica Shoe Materials (Hangzhou) Co., Ltd. is a wholly Italian-owned enterprise specializing in toe puffs and heel counters for the lasting of sports shoes, safety footwear and leather shoes, special-purpose midsoles, and reinforcement materials for bags and leather goods.

Founded in 2004 and led by a team with more than 30 years in the trade, the company has grown steadily and reliably. Our factory in Hangzhou is regularly upgraded with the latest high-efficiency machinery and comprehensive environmental-protection facilities, delivering an annual capacity of 7 million square meters.

Offices across China and sales centers throughout Europe and Asia keep us close to every customer. Our in-house R&D and testing center — equipped with advanced laboratory instruments — ensures every product meets the environmental standards of the countries and regions it ships to, within the GRS certification system.

Our Mission

The confidence and support behind every comfortable shoe.

Products

Materials engineered for every silhouette.

Select a footwear category to view its matching puffs, counters and midsoles — with full specifications.

Technology

Four promises inside every sheet.

Contact & Inquiry

Tell us what you're building.

WeChat QR
WeChat / WhatsApp Scan to talk with our trade team directly.

Product Inquiry

Submitting opens your email client with the inquiry pre-filled — or write to us directly.